Like Piepler said, the SVOD option for HBO currently has "about" 800,000 paying suscribers after eight months of existence. that`s a lower figure than Wall Street analysts wanted to see, but the service has yet to land on Xbox and Play Station plattforms. The two video game consoles account for about 20 porcent of sister app HBO GO`s viewing.

Of course, HBO and Cinemax still do the vast majority of their busiess on cable - which people in the industry call "linear" viewing, a term that also applies to broadcast TV, A person with knowiedge of the numbers told THE WRAP that combined totals between the two channels are "approaching 50  million domestic" subscribers, Add in 81 million more paid users internationally, and one can understand why parent company Time Warner apperciates the traditional model.

Fuente: www.hbonow.com